The Work
Branding
The Client
Daigo Saryo, a local Taiwanese restaurant with the concept of saryo, which means a place for people to enjoy tea.
The Problem
They target younger generations, but at the same time think that those hipster-branded cafes are not down-to-earth and welcoming enough as a local restaurant.
The Solution
Branding from scratch - a visual identity that looks approachable for both younger and older generations.
