The Work
Communication for e-commerce platform
The Client
eugenebaby.com, a new e-commerce team in Eugene Group targeting younger parents who are used to online shopping
The Problem
The Eugene Group brand image is too traditional, and doesn't favour the preference of their target audience.
The Solution
Introducing multimedia deliverables (carousel, motion graphics, livestreaming, etc) on different platforms, while adopting a wide range of pastel colour and refreshing illustrations.
